The Kennedy Report http://thekennedyreport.com is a web based, politically controversial e-newsmagazine. The report designates itself as, "The American Newspaper." In addition to it's political controversy, The Kennedy Report designates itself as a conservative blog. The inspiration for the site, as described by Keanu Heydari, the 14 year old writer, and CEO of The Kennedy Report Foundation; says, "The Kennedy Report will explore issues that are facing America and it’s inhabitants today. Moreover, we will look at hot issues through the eyes of our American Hero, JFK. The blog goes in depth and analyzes current events." The blog's grassroots campaign started as, "The Your America Project." The YAP was closed due to lack of funding, and strong political and social opposition.

Cultural Significance

Cultural significance of The Kennedy Report revolves around the factor that the Los Angeles community, where the baseline extension of readers are present, are predominately liberal and identify as members of the Democratic Party, while the blog almost exclusively speaks from a conservative viewpoint. This difference, Mr. Heydari says, "Is essential to the ever changing fabric of the American Community." The Kennedy Report has multiple, cleanly divided section in its self proclaimed "e-newspaper." The site contains an objective book review, and an event page for the Human Rights Watch Student Task Force, which TKR is a prominent member of. The Kennedy Report is an active member of the advancement of juvenile justice and the advancement of the Convention on the Rights of the Child

Social Media Outreach

The Kennedy Report has made a conscious effort to promote social media sites like Facebook and MySpace, although the myspace site was deleted recently for a violation of terms of service. The site also advertises with Amazon Associates Web Service and Google Advertisements.