Keep your eye on Yahoo!7

Yahoo!7 is a months-old partnership between Yahoo! and Australian media company, Seven . Seven has been known for its nationally popular print and television properties in Australia. The partnership with Yahoo! debuted in January and was quite obvious with the appearance of the Yahoo!7 logo in place of Yahoo!'s on the Yahoo! Home page for Australians and New Zealanders. Once into the Yahoo!7 realm, it is nearly impossible to click to a page absent of Seven's presence - it's everywhere. It seems this is an equal partnership of print/television and Internet portal. Seven has moved in to the Australian portal (toothbrush and all) with links to all its other media sites. And it's own sites carry the Yahoo!7 logo predominately and amble links back to the Yahoo!7 properties. Seven's television programming also includes references to related pages inside of Yahoo!7. According to this story , it's working. If it continues to be successful, don't be surprised to see more of the same in other countries. Yahoo! has built incredible infrastructure for media companies to hook their properties to as Yahoo!7 proves. Yet another way for for Yahoo! to succeed. This furthers my belief that search ain't all there is to being successful on the Internet. Permalink     Email this     Linking Blogs     Comments