According to Professor of psychiatry Jean Shinoda-Bolen:

"As an archetype, Apollo personifies the aspect of the personality that wants clear definitions, is drawn to master a skill, values order and harmony, and prefers to look at the surface rather than at what underlies appearances. The Apollo archetype favors thinking over feeling, distance over closeness, objective assessment over subjective intuition."Gods in Everyman: A New Psychology of Men’s Lives and Loves (1989) p.135 Harpur & Row