Yahoo! Local draws more traffic than MSN and Google combined

Yahoo! Local has seen a lot of new features over the past year. According a recent JupiterKagen study people have taken note of its value:

"Local advertising media should broaden their distribution using syndication and data services to compete with portals," said David Schatsky, President of JupiterKagan. "Yahoo! currently has more market share than the next five services combined, including both Google's and MSN's local services."

I think there is a real possibility of being too little, too late if existing local media do not starting acting soon. I also think Yahoo! would be amiss if they didn't provide local media with the means to build branded local channels. Permalink     Email this     Linking Blogs     Comments